Privacy Policy | TruxArmor

Effective Date: August 8, 2026
Last Updated: August 8, 2026

Truxarmor Inc. ("Truxarmor," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, purchase our products, communicate with us, submit a warranty claim, participate in a promotion, or otherwise interact with Truxarmor.

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through Truxarmor-operated websites, online stores, customer service communications, warranty and return processes, marketing programs, and other interactions with Truxarmor that reference this Privacy Policy.

This Privacy Policy does not apply to websites, services, or businesses operated independently by third parties, even if they are linked from our website.

2. Personal Information We Collect

The information we collect depends on how you interact with Truxarmor.

We may collect the following categories of personal information.

A. Contact Information

This may include:

Name;
Billing address;
Shipping address;
Email address;
Telephone number; and
Other contact information you voluntarily provide.

B. Order and Transaction Information

When you purchase or inquire about a product, we may collect:

Products purchased;
Order number;
Purchase date;
Purchase price;
Shipping information;
Billing information;
Transaction history;
Returns and exchanges;
Warranty claims; and
Customer service history.

Payment transactions may be processed by third-party payment processors. Truxarmor may not directly receive or store complete payment card numbers when payment information is processed by those providers.

C. Vehicle Information

To provide product compatibility, installation assistance, customer service, or warranty support, we may collect information about your vehicle, including:

Year;
Make;
Model;
Trim;
Bed size;
Vehicle configuration; and
Other information necessary to determine product compatibility.

D. Warranty, Return, and Support Information

When you contact us regarding a warranty claim, return, installation question, or other support matter, we may collect:

Proof of purchase;
Product information;
Product serial numbers, if applicable;
Photographs or videos;
Vehicle photographs;
Vehicle information;
Installation information;
Description of the problem; and
Communications between you and Truxarmor.

E. Website and Device Information

When you use our website, we and service providers acting on our behalf may automatically collect certain information, such as:

IP address;
Browser type;
Device type;
Operating system;
Referring website;
Pages viewed;
Links clicked;
Date and time of visits;
General geographic information derived from IP address;
Website interactions; and
Cookie and similar technology identifiers.

F. Marketing and Communication Information

If you subscribe to marketing communications or interact with promotional campaigns, we may collect:

Email address;
Telephone number, where applicable;
Communication preferences;
Marketing interactions;
Promotion or sweepstakes participation; and
Information voluntarily submitted through marketing forms.

G. Information You Provide Voluntarily

We may collect other information that you voluntarily provide when communicating with Truxarmor, submitting forms, writing reviews, participating in surveys, contacting customer support, or interacting with us through social media.

3. How We Collect Personal Information

We may collect personal information:

Directly from you;
Automatically when you use our website;
From authorized Truxarmor dealers or distributors;
From payment processors;
From shipping and logistics providers;
From marketing and advertising service providers;
From analytics providers;
From social media platforms when you interact with Truxarmor; and
From other service providers or sources as permitted by law.

4. How We Use Personal Information

We may use personal information for legitimate business and commercial purposes, including to:

Process and fulfill orders;
Process payments;
Deliver products;
Provide order confirmations and shipping notifications;
Verify vehicle and product compatibility;
Provide customer service;
Process returns and exchanges;
Evaluate and administer warranty claims;
Provide installation and technical support;
Maintain customer records;
Detect and prevent fraud;
Protect our website, systems, customers, and business;
Improve our products and services;
Analyze website performance and customer interactions;
Personalize website experiences;
Communicate with customers;
Send marketing communications where permitted by law;
Measure advertising effectiveness;
Administer promotions, surveys, or other programs;
Maintain and improve website functionality;
Enforce our Terms & Conditions and other policies;
Comply with legal and regulatory obligations;
Establish, exercise, or defend legal claims; and
Conduct other legitimate business activities as permitted by law.

5. Cookies and Similar Technologies

Truxarmor and service providers acting on our behalf may use cookies, pixels, tags, local storage, and similar technologies to operate our website, remember preferences, understand website usage, improve website performance, prevent fraud, and support advertising and marketing activities.

Cookies may include:

Essential Cookies — Necessary for website operation, checkout, account functionality, security, and other essential functions.

Analytics Cookies — Help us understand how visitors interact with our website and improve its performance.

Functional Cookies — Remember certain choices or preferences to improve your experience.

Advertising Cookies — May be used to measure advertising campaigns or provide advertising that may be more relevant to users.

You may be able to manage certain cookie preferences through our website's cookie controls, if available, or through your browser settings.

Disabling certain cookies may affect website functionality.

For additional information, please review our Cookie Policy, if separately provided.

6. How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business, provide our products and services, or comply with legal obligations.

These recipients may include:

Payment processors;
Banks and financial institutions;
Shipping and freight carriers;
Warehousing and fulfillment providers;
Website hosting providers;
E-commerce service providers;
Cloud service providers;
Customer service providers;
Analytics providers;
Marketing and advertising providers;
Email and communication service providers;
Fraud prevention and security providers;
Professional advisers, including attorneys, accountants, and insurers;
Government agencies, regulators, law enforcement, or courts when legally required; and
Other service providers supporting our business operations.

We may also disclose information in connection with an actual or proposed merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or other corporate transaction.

7. Sale and Sharing of Personal Information

Truxarmor does not sell personal information for money in the traditional sense.

However, certain uses of cookies, pixels, advertising technologies, or third-party advertising services may constitute "selling," "sharing," or "targeted advertising" under certain U.S. state privacy laws.

Where required by applicable law, eligible consumers may have the right to opt out of these activities.

If Truxarmor engages in activities considered a sale or sharing of personal information under applicable law, we will provide legally required methods for consumers to exercise applicable opt-out rights.

8. Marketing Communications

If you receive promotional emails from Truxarmor, you may unsubscribe by using the unsubscribe link included in the communication.

Even if you opt out of marketing communications, we may continue sending non-promotional communications relating to transactions, orders, warranties, returns, security, customer service, or other business matters.

9. SMS and Text Messaging

If Truxarmor offers SMS or text-message communications and you choose to enroll, we may use your telephone number to send communications consistent with the consent you provided.

Consent to receive marketing text messages is not a condition of purchasing Truxarmor products.

Message and data rates may apply.

You may opt out of marketing text messages by following the opt-out instructions contained in the applicable message or program.

We will handle telephone numbers and SMS-related information in accordance with applicable law and the terms presented when you enroll.

10. Data Security

Truxarmor uses reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, or information storage system can be guaranteed to be completely secure.

Accordingly, Truxarmor cannot guarantee the absolute security of information transmitted to or stored by us.

11. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including providing products and services, maintaining business and transaction records, administering warranties, resolving disputes, preventing fraud, enforcing agreements, and satisfying legal, accounting, tax, and regulatory requirements.

Retention periods may vary depending on the type of information and applicable legal requirements.

12. Children's Privacy

The Truxarmor website and products are not directed toward children under the age of thirteen (13), and we do not knowingly collect personal information from children under 13.

If we learn that personal information has been collected from a child under 13 in circumstances prohibited by law, we will take reasonable steps to delete the information.

13. Third-Party Websites and Services

Our website may contain links to websites, platforms, or services operated by third parties.

Truxarmor does not control and is not responsible for the privacy, security, content, or practices of those third parties.

We encourage you to review the privacy policies of third-party websites and services before providing personal information.

14. Social Media

Truxarmor may maintain accounts or pages on third-party social media platforms.

When you interact with Truxarmor through a social media platform, information may be collected by both Truxarmor and the platform operator.

Your interactions with those platforms are also governed by their respective privacy policies and terms.

15. U.S. State Privacy Rights

Depending on where you reside and subject to applicable law, you may have certain rights regarding your personal information.

These rights may include the right to:

Confirm whether we process your personal information;
Request access to personal information we maintain about you;
Request correction of inaccurate personal information;
Request deletion of certain personal information;
Obtain a portable copy of certain personal information;
Opt out of certain sales or sharing of personal information;
Opt out of targeted advertising;
Limit certain uses of sensitive personal information where applicable; and
Appeal certain decisions regarding privacy requests where required by law.

These rights are subject to exceptions and limitations under applicable law.

Truxarmor will not unlawfully discriminate against you for exercising applicable privacy rights.

16. California Privacy Notice

This section supplements the remainder of this Privacy Policy for California residents and is intended to address applicable requirements of the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA/CPRA").

Depending on our data practices and the applicability of California law, California residents may have the right to request:

The categories of personal information we have collected;
The categories of sources from which personal information was collected;
The business or commercial purposes for collecting, selling, or sharing personal information;
The categories of third parties to whom personal information has been disclosed;
Specific pieces of personal information we maintain about the consumer;
Correction of inaccurate personal information;
Deletion of qualifying personal information; and
Opt-out from qualifying sales or sharing of personal information.

We may need to verify your identity before completing certain requests.

Authorized agents may submit requests on behalf of California consumers where permitted by law. We may require appropriate documentation demonstrating the agent's authority and may separately verify the consumer's identity.

We will not discriminate against California consumers for exercising rights provided by applicable privacy law.

17. Sensitive Personal Information

Truxarmor does not intend to collect or use sensitive personal information for purposes that require a right to limit its use or disclosure under applicable California law unless otherwise disclosed at or before collection.

Payment information may be processed by third-party payment providers according to their own security and privacy practices.

18. Do Not Sell or Share My Personal Information

Where required by applicable law, consumers may have the right to opt out of the sale or sharing of personal information.

If Truxarmor's use of advertising or tracking technologies constitutes a "sale" or "sharing" under applicable privacy law, Truxarmor will provide an appropriate mechanism for eligible consumers to exercise their rights, such as a "Your Privacy Choices" or "Do Not Sell or Share My Personal Information" link.

Where required, we may also recognize qualifying browser-based opt-out preference signals in accordance with applicable law.

19. Privacy Requests

To submit a privacy request or ask questions regarding your personal information, please contact:

Email: info@truxarmor.com
Phone: (888) 862-0628

Please include sufficient information for us to understand and process your request.

We may request additional information to verify your identity and protect against fraudulent requests.

20. Changes to This Privacy Policy

Truxarmor may update this Privacy Policy periodically to reflect changes in our business, website, technologies, legal requirements, or privacy practices.

When changes are made, we will update the "Last Updated" date at the top of this Privacy Policy.

Material changes may be communicated through additional notice where required by applicable law.

Your continued use of our website after an updated Privacy Policy becomes effective will be subject to the updated policy, to the extent permitted by law.

21. International Visitors

Truxarmor is based in the United States, and our website and services are primarily intended for customers in the United States.

If you access our website from outside the United States, information you provide may be transferred to, stored in, or processed in the United States or other jurisdictions where our service providers operate, subject to applicable law.

22. Contact Us

For questions regarding this Privacy Policy or Truxarmor's privacy practices, please contact:

Truxarmor Inc.
5302 Irwindale Ave.
Irwindale, CA 91706
United States

Phone: (888) 862-0628
Email: info@truxarmor.com
Website: www.truxarmor.com

Your Privacy Choices

If applicable to Truxarmor's website technologies and required by law, consumers may exercise applicable opt-out rights through the privacy preference controls provided on our website or by contacting us using the information above.

California Notice

California residents may have additional rights regarding their personal information under California law. Please see Section 16 – California Privacy Notice and Section 18 – Do Not Sell or Share My Personal Information above for additional information.

CALIFORNIA CONSUMER PRIVACY ACT (CCPA) NOTICE

California Privacy Rights

Effective Date: August 8, 2026
Last Updated: August 8, 2026

This California Privacy Notice ("California Notice") supplements the Truxarmor Inc. Privacy Policy and applies to California residents. It describes how Truxarmor Inc. ("Truxarmor," "we," "us," or "our") collects, uses, discloses, retains, sells, or shares personal information and explains the rights California residents may have under the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA").

If there is a conflict between this California Notice and our general Privacy Policy regarding the rights of California residents, this California Notice will control to the extent required by applicable California law.

1. Your California Privacy Rights

Subject to applicable law and certain exceptions, California residents may have the following rights regarding their personal information.

Right to Know and Access

You may request information regarding the personal information Truxarmor has collected about you, including, as applicable:

Categories of personal information collected;
Categories of sources from which personal information was collected;
Business or commercial purposes for collecting, using, selling, or sharing personal information;
Categories of third parties to whom we disclose personal information;
Categories of personal information sold or shared, if applicable;
Categories of personal information disclosed for business purposes; and
Specific pieces of personal information we maintain about you.

Right to Delete

You may request that Truxarmor delete personal information we have collected from you, subject to exceptions permitted by law.

For example, we may retain information when reasonably necessary to:

Complete a transaction;
Process or maintain an order;
Provide customer service;
Administer a product warranty;
Process a return or refund;
Address product safety or recall matters;
Detect or prevent fraud or security incidents;
Maintain business and tax records;
Establish, exercise, or defend legal claims; or
Comply with applicable legal obligations.

Right to Correct

You may request that Truxarmor correct inaccurate personal information that we maintain about you, taking into account the nature of the information and the purposes for which it is processed.

Right to Opt Out of Sale or Sharing

California residents may have the right to direct a business not to sell or share their personal information.

Under the CCPA, "sharing" may include certain disclosures of personal information for cross-context behavioral advertising, even where money is not exchanged.

Truxarmor does not sell personal information for monetary compensation in the traditional sense.

However, our use of certain advertising, analytics, cookies, pixels, or similar technologies may constitute "selling" or "sharing" under California law.

Where applicable, California residents may exercise their opt-out rights through the Your Privacy Choices or Do Not Sell or Share My Personal Information controls provided on our website.

Right to Limit Use and Disclosure of Sensitive Personal Information

California residents may have the right to limit certain uses or disclosures of sensitive personal information when a business uses that information for purposes beyond those permitted without offering a right to limit.

Truxarmor does not intend to use or disclose sensitive personal information for purposes that require a right to limit under the CCPA unless otherwise disclosed at or before collection.

Right to Non-Discrimination

Truxarmor will not unlawfully discriminate against you because you exercise your rights under the CCPA.

Exercising your privacy rights will not result in unlawful:

Denial of goods or services;
Charging of different prices or rates;
Provision of a different level or quality of goods or services; or
Retaliation for exercising your California privacy rights.

2. Categories of Personal Information We May Collect

Depending on how you interact with Truxarmor, we may collect the following categories of personal information.

Identifiers

Examples may include:

Name;
Postal address;
Email address;
Telephone number;
IP address;
Online identifiers;
Customer or account identifiers; and
Other similar identifiers.

Customer and Transaction Information

Examples may include:

Billing information;
Shipping information;
Products purchased;
Order history;
Transaction information;
Returns and exchanges;
Warranty information; and
Customer service records.

Commercial Information

Examples may include:

Products purchased or considered;
Purchasing history;
Product preferences;
Warranty claims;
Returns; and
Other purchasing or consumption histories or tendencies.

Internet or Other Electronic Network Activity

Examples may include:

Browsing activity;
Search activity;
Website interactions;
Pages viewed;
Links clicked;
Device information;
Browser information;
Cookie identifiers; and
Interactions with advertisements.

Geolocation Information

We may collect approximate location information derived from an IP address or device information.

We do not intend to collect precise geolocation information unless specifically disclosed and reasonably necessary for a service requested by you.

Audio, Electronic, Visual, or Similar Information

This may include:

Product photographs;
Vehicle photographs;
Warranty photographs;
Videos submitted for technical or warranty support; and
Customer service communications.

Inferences

We may derive limited inferences from purchasing activity or website interactions, such as product interests or preferences, for purposes including improving our services or marketing our products.

Sensitive Personal Information

Certain information processed in connection with transactions, accounts, or payments may qualify as sensitive personal information under California law.

Payment card information may be processed directly by third-party payment processors and may not be stored directly by Truxarmor.

3. Sources of Personal Information

We may collect personal information from:

You directly;
Your interactions with our website;
Authorized Truxarmor dealers or distributors;
Payment processors;
Shipping and logistics providers;
Website and e-commerce providers;
Analytics providers;
Advertising and marketing providers;
Social media platforms;
Customer service providers; and
Other sources permitted by applicable law.

4. Business and Commercial Purposes

We may collect, use, or disclose personal information for purposes including:

Processing orders;
Processing payments;
Shipping products;
Providing customer service;
Determining vehicle and product compatibility;
Providing installation support;
Processing returns and refunds;
Processing warranty claims;
Maintaining customer and transaction records;
Communicating with customers;
Providing requested services;
Improving our website;
Improving products and services;
Conducting analytics;
Preventing fraud;
Protecting our customers, systems, and business;
Maintaining website security;
Marketing and advertising;
Measuring advertising effectiveness;
Enforcing our Terms & Conditions;
Complying with legal obligations; and
Establishing, exercising, or defending legal claims.

5. Disclosure of Personal Information

We may disclose personal information to third parties for legitimate business purposes, including:

Payment processors;
Shipping and freight carriers;
Warehousing and fulfillment providers;
Website and e-commerce service providers;
Cloud and technology providers;
Customer service providers;
Analytics providers;
Advertising and marketing providers;
Email and communications providers;
Fraud prevention and security providers;
Professional advisers, including attorneys, accountants, and insurers;
Government agencies or law enforcement when required by law; and
Parties involved in an actual or proposed merger, acquisition, financing, restructuring, sale of assets, or similar corporate transaction.

Service providers and contractors that process personal information on our behalf are expected to use such information in accordance with their contractual obligations and applicable law.

6. Sale or Sharing of Personal Information

Truxarmor does not sell personal information for monetary compensation in the traditional sense.

However, certain online advertising or analytics technologies may constitute a "sale" or "sharing" of personal information under the CCPA.

Depending on the technologies used on our website, these activities may involve categories such as:

Identifiers;
Internet or electronic network activity;
Device information;
Approximate location information; and
Inferences regarding product interests.

Where required by California law, you may opt out of such sale or sharing through the privacy controls provided on our website.

7. Your Privacy Choices

Where applicable, Truxarmor provides California residents with the ability to opt out of qualifying sales or sharing of personal information.

You may exercise this right through the:

Your Privacy Choices

Do Not Sell or Share My Personal Information

link available on our website, where applicable.

Truxarmor will also process qualifying browser-based opt-out preference signals, including legally recognized Global Privacy Control (GPC) signals, where required by applicable law.

You do not need to create an account to exercise an applicable right to opt out of sale or sharing.

8. Personal Information of Children

Truxarmor's website, products, and services are not directed toward children.

Truxarmor does not knowingly sell or share the personal information of consumers under sixteen (16) years of age without the affirmative authorization required by applicable law.

If you believe that a child has provided personal information to Truxarmor improperly, please contact us.

9. Exercising Your California Privacy Rights

California residents may submit applicable requests to know, access, delete, or correct personal information by contacting Truxarmor through either of the following methods:

Email: info@truxarmor.com

Toll-Free Phone: (888) 862-0628

If Truxarmor provides an online privacy request form, California residents may also submit requests through that form.

Please clearly state the nature of your request and provide sufficient information for us to identify the records associated with you.

10. Verification of Requests

To protect your personal information, Truxarmor may need to verify your identity before processing certain privacy requests.

Depending on the request and the information involved, we may ask you to verify information reasonably associated with your relationship with Truxarmor, such as:

Name;
Email address;
Telephone number;
Shipping or billing address;
Order information; or
Other information reasonably necessary to verify your identity.

Information provided for verification will be used for verification and related security purposes as permitted by law.

If we cannot reasonably verify your identity, we may be unable to fulfill certain requests.

11. Authorized Agents

California residents may designate an authorized agent to submit certain CCPA requests on their behalf.

Truxarmor may require the authorized agent to provide proof of authorization and may require the consumer to verify their identity directly with Truxarmor or confirm that permission was provided to the authorized agent, as permitted by applicable law.

12. Response Timing

Truxarmor will respond to verifiable consumer requests within the time periods required by applicable law.

For qualifying requests to know, delete, or correct, this generally means responding within 45 calendar days after receipt of a verifiable request.

Where permitted by law, we may extend the response period by an additional 45 days when reasonably necessary and will notify you of the extension.

Qualifying requests to opt out of sale or sharing will be processed within the period required by applicable California law.

13. Requests We May Deny or Limit

Certain CCPA rights are subject to exceptions.

Truxarmor may deny or limit a request when permitted or required by law, including where retaining or processing information is reasonably necessary to:

Complete a transaction;
Fulfill an order;
Maintain a product warranty;
Address product safety or recalls;
Detect or prevent fraud;
Protect against security incidents;
Maintain legally required business records;
Exercise or defend legal claims;
Comply with applicable laws or regulations; or
Perform other activities permitted under the CCPA.

If we deny a request, we will provide an explanation when required by applicable law.

14. Financial Incentives

Truxarmor does not currently offer financial incentives or price or service differences in exchange for the collection, sale, or retention of personal information that require a Notice of Financial Incentive under the CCPA.

If we introduce such a program in the future, we will provide the disclosures and obtain the consent required by applicable law.

15. Data Retention

Truxarmor retains personal information only for as long as reasonably necessary for the purposes for which it was collected or as otherwise permitted or required by law.

Factors considered when determining retention periods may include:

The nature of the information;
The purpose for which it was collected;
Our relationship with the consumer;
Warranty and product support requirements;
Fraud prevention and security requirements;
Tax and accounting requirements;
Legal obligations; and
Applicable statutes of limitation.

16. Changes to This California Notice

Truxarmor may update this California Notice periodically to reflect changes in our business practices, technology, or applicable law.

When we make changes, we will update the Last Updated date at the top of this page.

We encourage California residents to review this California Notice periodically.

17. Contact Us

If you have questions regarding this California Notice, our privacy practices, or your California privacy rights, please contact:

Truxarmor Inc.
5302 Irwindale Ave.
Irwindale, CA 91706
United States

Toll-Free: (888) 862-0628
Email: info@truxarmor.com
Website: www.truxarmor.com

For additional information regarding Truxarmor's collection and use of personal information, please review our Privacy Policy.

Privacy Policy / Cookie Policy

CALIFORNIA CONSUMER PRIVACY ACT (CCPA) NOTICE